Roberto Montañana Website

Available for new projects

From Huesca Málaga anywhere

I design and develop impactful products.

I create engaging, results-driven digital experiences through strategic design and low-code technology.

Success stories.

350% increase in conversion rate with a checkout redesign

I led the project to improve Uncovercity’s booking and purchase process through UX, UI, and CRO.

Customer support load

5x Revenue Growth in 6 Months

We increased Uncovercity’s sales fivefold in just six months through a complete website redesign.

Average SEO ranking improvement

I designed new features and helped build the design system for this leading children's fashion company.

KEY RESULTS:

50%

Reduction in design time

Improvement

Of product consistency

First ecommerce of a sustainable fashion brand.

Led the research, strategy, and design for Berria’s first e-commerce platform to expand the business and increase national sales.

Ver proyecto

what i do best

From strategy to implementation. I get involved in the whole process of ideation, design and development.

Product design

I design websites and apps with conversion and aesthetics in mind and that perform well on all types of devices.

Product strategy

I design the best strategy for you to achieve your business objectives.

UX/UI design

Usable and aesthetically pleasing designs are perceived as up to 75% more secure and reliable by their users.

Responsive design

Adapted and optimized for a good experience on all types of devices.

Tailored to your needs and your brand

Without templates, your design will be only yours.

Accessibility

Each design complies with the legal requirements of the WSAP accessibility protocol.

Product research

Low-code development

Low-code technology allows you to create digital products without coding and in half the time, saving development costs and automating tasks.

Pixel Perfect

Save yourself going back and forth with developers who don't care that the design is exactly as you agreed.

CMS

You will be able to manage your web content without depending on any developer.

Automations

I integrate your tools with your website, avoiding manual and repetitive tasks.

Animations

To bring designs to life and give them a robust look and feel that stands out from your competition.

Technical SEO

I follow the best practices for good search engine optimization.

WORKING WITH CLIENTS

Your top tier website ready in 4 to 6 weeks.

Week 1

Initial call

In this first meeting, we’ll take the opportunity to get to know each other and discuss your business needs and the goals you want to achieve with your website.

Entregables:

Informe de investigación
Estrategia de contenido
Mapa del sitio

Semana 1

Briefing

We will define the project and discuss the technical and design requirements of the website, discuss the specifics of your market, and establish an initial user journey. Based on this information, I will create a financial proposal.

Deliverables:

Project brief document
Budget

Semana 1

Research and strategy

A content, visual, and functionality research will be conducted. The content strategy and information architecture will be defined.

Deliverables:

Research report
Content strategy
Sitemap

Week 2-3

Design

Wireframes—low-fidelity screens—are designed, and once validated, the high-fidelity design process begins. I always strive to involve my clients so they can collaborate in the decision-making process.

Deliverables:

Wireframes
High fidelity design
Styleguide
UI kit

Week 4-5

Development

Once the final design is approved, development will begin in Webflow. The development time may vary depending on the complexity of the CMS, animations, and the number of pages to be built.

Deliverables:

Website development

Week 6

QA, launch, and training.

We will ensure that everything works as expected and conduct a soft launch to identify any potential issues. Additionally, the team will be trained so they can make changes without relying on me or another developer.

Entregables:

Informe de investigación
Estrategia de contenido
Mapa del sitio

Tell me about your project

metodología

Cómo es mi proceso de diseño.

Entender el contexto

Me aseguro de conocer los objetivos de negocio y las necesidades del cliente. Hablo con stakeholders, reviso métricas y analizo documentación existente.

Entregables:

Informe de investigación
Estrategia de contenido
Mapa del sitio

Entregables:

Documento con briefing del proyecto.
Presupuesto

Semana 1

Recopilar datos

Uso métodos como entrevistas con usuarios, encuestas, análisis de comportamiento o benchmarks para entender el problema en profundidad.

Entregables:

Research report.
Insights

Semana 1

Enmarcar el problema

Defino el problema y elaboro un user persona que nos permita poner en contexto al cliente para el cual lo estamos resolviendo.

Entregables:

User persona
Estrategia de contenido
Mapa del sitio

Buscar soluciones

Se diseñan los wireframes -pantallas en baja fidelidad- y, una vez validadas, se pasa a diseñar en alta fidelidad. Siempre intento implicar a mis clientes para que colaboren en la toma de decisiones.

Entregables:

Wireframes
Diseño en alta fidelidad
Guía de estilo
UI kit

Testear la idea

Una vez aprobado el diseño final, se comenzará el desarrollo en Webflow. El tiempo de desarrollo puede variar según la complejidad del CMS, las animaciones y el número de páginas a desarrollar.

Entregables:

Sitio web desarrollado

Semana 6

Iterate

Comprobaremos que todo funciona según lo esperado y haremos un lanzamiento a pequeña escala para asegurarnos de que no haya errores. Además, se formará al equipo para que puedan realizar cambios sin depender de mí u otro desarrollador.

Entregables:

Informe de investigación
Estrategia de contenido
Mapa del sitio

Tell me about your project

What sets me apart.

Results-oriented

Whether it's to increase sales, raise funds, or generate leads, my main goal is to ensure you get the best ROI.

More than 3 years of experience

Ideating, designing, and developing digital products, where I’ve learned the shortest—and cheapest—path to success.

End-to-end vision

My holistic approach allows me to tackle each project from all its dimensions and make more optimal decisions that save time and money.

Por qué Webflow.

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about mY VISION

Adding value through purpose.

In a world saturated with digital products, true value emerges when design and technology serve a deeper purpose. This goes beyond aesthetics or functionality since product should align with a meaningful vision; one that resonates with customers and solves real problems with intention.
‍
Purpose, then, is not just an added layer: it is the foundation of lasting value.

About me

Frecuent asked questions

IF YOU ARE A CLIENT

What services do you offer as a web designer?

My specialty is the design and development of web-based digital products, such as websites, web apps, database creation, and automations. I offer a comprehensive service package that includes strategy and ideation, as well as the design and development of your website, fully tailored to your brand and needs.

How much do you charge per project?

My pricing varies depending on the size and complexity of the project. I don’t charge by the hour; instead, I estimate the cost based on multiple factors such as complexity, number of pages, and the range of services required.

Don't worry, I’ll provide you with a personalized, fixed-price quote with no obligation.

How long does it take you to complete a project?

Although it depends on the project and the speed of feedback, I usually take between 4 and 6 weeks to deliver a project.

Do you offer maintenance or support after the project is delivered?

Yes. In the following weeks, I will be available to fix any bugs or issues that may arise and to answer any questions you or your team may have.

What information do you need before starting a project?

During the discovery call, I will ask you to tell me about your business, your goals, and your specific needs. Additionally, I will ask you to complete a briefing—a document designed to gather all the essential information before starting a web project.

How do you handle revisions and feedback during the design process?

I like to involve my clients throughout the design process. That’s why I’ll send you regular project updates, showcasing progress and explaining the reasoning behind my decisions.

Revisions on already approved aspects are limited—this benefits both of us, as it helps avoid unnecessary doubts. If you’d like to revisit any part of the project, a new budget will be prepared.

IF YOU ARE INTERESTED IN HIRING ME

What is your role and what value do you bring to the table?

I am a digital product designer with experience in low-code development, both in frontend and backend.

As a designer and developer of digital products, I approach problem-solving with a focus on business needs and technical costs, allowing me to optimize expenses and reduce delivery times.

As a no-code developer, I have experience in backend development, creating databases and automations, and working with APIs. On the frontend, I bring the interfaces I design to life, working with CMS platforms and creating animations.

Are you available for long-term projects or full-time positions?

Yes, if you're interested in collaborating, get in touch with me.

Have you worked with startups, agencies, or large companies?

Yes, I have worked at a large multinational company (Mayoral) and two startups (Inkup, Uncovercity). I have also collaborated with agencies and worked with clients on freelance projects.

Do you have experience working with diverse teams and stakeholders?

Yes. I have collaborated with multidisciplinary teams, including development teams, product managers, marketing teams, and other designers, both on client projects and internal initiatives.